原创 记者 徐菲远 华夏酒报 今天

Guinness opens new brand experience in China. It will introduce locals and visitors to Shanghai to the world’s most iconic stout and to a diverse range of Guinness brews.

The 1,000 square meters Guinness Gatehouse, in heart of the of Jing’An district, is the world's first onestop brand experience center integrating beer, food and retail for Guinness brews.

The new experience includes five different areas: the Brewing Vat, a 280º installation showcasing Guinness’s brand history and identity; the Surge & Settle bar, where consumers can purchase pints of Guinness, as well as other beers in the brewer’s portfolio such as Foreign Extra Stout, Citra IPA, and Hop House 13, and cocktails. Tapping into the current experiential trend, guests will also be able to pour their own pint and print a “Stoutie” on the top of their own beers.

Diageo first signed an exclusive 5year deal with beer producer AB InBev to distribute Guinness in mainland China in 2017.

健力士在中国开启了新的品牌体验，它将把世界上最具标志性的烈性黑啤酒和各种健力士啤酒带给上海本地人和游客。

健力士醇黑坊位于上海市静安区的心脏地带，面积1000平方米，是全球首家集啤酒、美食、零售于一体的健力士啤酒一站式品牌体验中心。

健力士醇黑坊由一楼的吧台、精品店、二楼的酒吧、餐厅及VIP房间组成。消费者可以亲自尝试用竖琴打酒器DIY一杯完美的健力士啤酒，还有机会获得健力士颁发的证书，以及得到一个STOUTie——一个以自己头像为基础绘制在啤酒上的图案。

2017年，帝亚吉欧与百威英博达成合作协议。作为健力士啤酒在中国大陆的独家分销商，百威英博将于未来五年在中国大陆地区独家代理销售全系列健力士啤酒。